Learn Google Analytics and Google AdWords in the “Back to School” Series

Kelly Heard Back to School classes Google AdWords Google Analytics

I’m looking forward to two classes for which I’ve signed on to teach as part of Ink+Mortar’s upcoming “Back to School” class series for business professionals: Google Analytics Fundamentals and Intro to Google AdWords.

Described by Ink+Mortar’s Sharon McMullen as “curated classes to bring your business to the next level”, the Back to School series is comprised of eight different courses which start September 17th and run through mid-November. Classes will be held right at Ink+Mortar’s studio at 16 N 3rd Street.

Google Analytics Fundamentals

The Google Analytics Fundamentals course is a great introductory class for business owners, managers, directors or executives who really need to know how their web sites are performing but simply don’t have the time to slog through all of the learning material available for Analytics in order to make sense of all the data in the tool. This top-level learning offers insights on what data is available, how to compile it into reports that are most meaningful to your business, and how to interpret key data on your site’s performance.

Intro to Google AdWords

In the Intro to Google AdWords course, I’ll be giving an introductory view of how the AdWords auction works, creating compelling ads and ad extensions, managing your bids and budgets, how to measure ad performance to optimize your campaigns, and other industry best practices. Similar to the Analytics class, this will be a great overview for business owners, managers, directors, and executives who need an expedited, yet practical learning of AdWords without having to dedicate hours to the task.

Taking Time to Teach

Those with whom I’ve worked know that I’m something of a numbers geek with a passion for many things Google (I currently hold several Google certifications). I also love to teach others what I know, so I’m looking forward to the opportunity to join the others in this series, and look forward to seeing you there.

For more course information or to register, visit shopinkandmortar.com.