Take the ‘Summer School’ SEO Basics Class!

Kelly Heard SEO Basics class with Ink and Mortar

Hot town, summer in the city….you might as well get yourself into an air-conditioned studio and learn something new!

I’m happy to announce that I will be teaching another SEO Basics class! Here are the deets:

Wednesday, June 28th

6:00 to 9:00 p.m.

at the Ink + Mortar studio in Old City

123 N 3rd street, 2nd Floor, Philadelphia, PA 19106

The class is part of Ink + Mortar’s six-class “Summer School” series, an offshoot of the design studio’s ongoing “Back to School” branding and business class series that has been named “Best of Philly” by Philadelphia magazine.

What You’ll Learn in SEO Basics

The SEO Basics class is perfect for business owners, bloggers, web masters who wear many other hats, and other busy people who need to know more about search engine optimization to keep their web sites visible, but don’t have the time (or, let’s face it – the desire) to self-educate on all of the ins-and-outs of SEO.

We’ll cover how online search works, some of the technical and content-based methods for optimizing a web site, how to find the right keywords to target your customers and properly use them throughout your site, proper link building strategies, and much more.

Why You Should Register Soon

Class sizes are limited to 8 students, and this limited group size combined with the intimate setting of the Ink + Mortar studio allows me to get very hands-on answering student’s questions. I really enjoy teaching them, and I hope you’ll like the class too. Register for the SEO Basics class soon to reserve your seat before they’re all gone.

And, you know, not to brag, but the last time I taught the SEO Basics class one of the attendees called it “life-changing” for her. Just sayin’…☺

We’re Part of the “Best of Philly”!

Ambition Digitals Kelly Heard teaches Best of Philly SEO classes for Ink and Mortars Back to School

We are happy to announce that our partner design firm Ink + Mortar’s “Back-to-School” classes have been named “Best Personal Branding Help” in Philadelphia magazine’s “Best of Philly” guide for 2016.

And while we’ve always felt that Ink +Mortar’s Creative Director Sharon Taylor is a bit of brilliant in her own right, it’s quite an honor to be a part of the series of classes that Sharon curated for business owners learn the basics of running a visible, successful business in today’s world.

If you’re looking to take your business to the next level with convenient, information-packed classes, be sure to sign up for the Back to School mailing list and be among the first to know when Ink + Mortar offers them again.



Learn Google Analytics and Google AdWords in the “Back to School” Series

Kelly Heard Back to School classes Google AdWords Google Analytics

I’m looking forward to two classes for which I’ve signed on to teach as part of Ink+Mortar’s upcoming “Back to School” class series for business professionals: Google Analytics Fundamentals and Intro to Google AdWords.

Described by Ink+Mortar’s Sharon McMullen as “curated classes to bring your business to the next level”, the Back to School series is comprised of eight different courses which start September 17th and run through mid-November. Classes will be held right at Ink+Mortar’s studio at 16 N 3rd Street.

Google Analytics Fundamentals

The Google Analytics Fundamentals course is a great introductory class for business owners, managers, directors or executives who really need to know how their web sites are performing but simply don’t have the time to slog through all of the learning material available for Analytics in order to make sense of all the data in the tool. This top-level learning offers insights on what data is available, how to compile it into reports that are most meaningful to your business, and how to interpret key data on your site’s performance.

Intro to Google AdWords

In the Intro to Google AdWords course, I’ll be giving an introductory view of how the AdWords auction works, creating compelling ads and ad extensions, managing your bids and budgets, how to measure ad performance to optimize your campaigns, and other industry best practices. Similar to the Analytics class, this will be a great overview for business owners, managers, directors, and executives who need an expedited, yet practical learning of AdWords without having to dedicate hours to the task.

Taking Time to Teach

Those with whom I’ve worked know that I’m something of a numbers geek with a passion for many things Google (I currently hold several Google certifications). I also love to teach others what I know, so I’m looking forward to the opportunity to join the others in this series, and look forward to seeing you there.

For more course information or to register, visit shopinkandmortar.com.