Google Analytics is a web measurement tool that gives amazingly detailed data about what’s happening on your web site: who’s visiting, how they got there, what they do once they’re there, and for how long – you name it. It’s a great resource for measuring how well your web site is performing.
But let’s face it, not every businessperson is ‘into’ looking at data. Or more importantly, doesn’t have time to learn yet another tool to help run their business.
Google Analytics has tabs and tabs of different data points, all with endless charts and numbers. How do you reign in all of this information to get to the bottom of what’s working well on your web site?
Understanding how to fully implement Google Analytics
in a way that helps measure what’s critical
to your business
sometimes requires help.
Ambition Digital helps business owners wade through their Google Analytics and understand how to pull out what’s important to their online business goals: ecommerce sales, blog views, sales leads, downloads or others. We help with everything from making sure accounts are properly set up to getting rid of pesky “spam” web traffic from reports, discovering how many visitors are converting to customers, and critical issues like how not to lose data from 3rd party booking or payment portals.
We set up some of the essential elements of your GA account using best practices to ensure integrity in your analytics data, such as cross-domain tracking and event tracking. We show you how to apply the right dimensions and metrics in reports to match your customers and goals, learn and fix barriers to online sales and other conversions, and recognize your most profitable web traffic referral sources. And in the end, we help you make sense of the numbers so you know what action to take.
Ambition Digital also consults with large, high-revenue organizations through GA account audits, as well as tracking and reporting setup. We also address more complex technical issues with Google Analytics such as measuring the effects of both your online and offline campaign results, understanding which of your marketing channels drives the highest return, customer segmentation, campaign tagging, mobile app tracking, and more.
We understand the importance of getting the right information about your web site’s performance to your stakeholders. We’ve reported to senior executives, board members, and numerous stakeholders – so we know the importance of creating web metrics reports that powerfully communicate your key performance indicators, along with establishing a reporting structure that helps take the work load off your hands. Our expertise is supported by numerous Google Analytics certifications, so you’ll be confident the counsel we provide is guided by Google’s own rigorous competency standards.
For companies whose web traffic volume requires even deeper insights, Ambition Digital can help with advanced tracking tools such as Google Tag Manager. We can also get you started with visually advanced reporting tools in Google Data Studio so you can distribute reports that your stakeholders will actually read. And, we advise on A/B and multivariate testing in Google Optimize for testing and improving your web users’ experiences.
Ambition Digital also partners with agencies and other consultants to assess their clients’ analytics data collection. We provide insights to understanding their marketing mix strength for driving ecommerce revenue, and for building their brand.
Need help making your web analytics provide value for your business? Let’s talk.